Tailored and curated based on individuality, commitment to the environment, and the scope for evolution, UDOCO demonstrates an inspired and revolutionary approach to fashion. In order to resonate with UDOCO's multifaceted brand, we developed a design that's as adaptive as the brand itself: modular.
Our goal was to symbolize sustainability and reusability, two cornerstones of the UDOCO brand. Influenced by the bare essentials of contemporary utilitarian lettering systems which find applications in adaptive environments, like public transit and industrial safety, becomes an emblem of the brand's simplicity and strength. With its simplified elements and a clear focus on adaptability, it's a visual testament to the demanding environments it signifies.
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clickable↗ for more explanation.
For UDOCO (self-initiated project)
with contributions by:
Cliff Vonk (design/creative direction)
Maia Drozdowska↗ (photography)
Pangram Pangram↗ Foundry (typeface)
TBA (audio design)
Made:
2023
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