Tailored and curated based on individuality, commitment to the environment, and the scope for evolution, UDOCO demonstrates an inspired and revolutionary approach to fashion. In order to resonate with UDOCO's multifaceted brand, we developed a design that's as adaptive as the brand itself: modular.

Our goal was to symbolize sustainability and reusability, two cornerstones of the UDOCO brand. Influenced by the bare essentials of contemporary utilitarian lettering systems which find applications in adaptive environments, like public transit and industrial safety, becomes an emblem of the brand's simplicity and strength. With its simplified elements and a clear focus on adaptability, it's a visual testament to the demanding environments it signifies.

Obfuscating the boundaries between form and function, reflecting UDOCO's own intertwining of progressive and practical principles, this design system yearns to be transformed and distorted. Each letter of the logo can be detached and reconfigured to incorporate the name of a partnering brand, providing an exceptional visual representation of the collaboration. This unique feature reflects UDOCO's commitment to sustainability, by reducing the need to produce new collaborative logos, and instead opting for 'digital recycling.' This approach not only aligns with the environmental consciousness of the brand but also adds a novel dimension to its futuristic persona.

View the full project here.

In the night's tender obscurity, Yelena beckons the free-spirited, the creatives, and the misunderstood. The night, not just a time but a realm, morphs into a sanctuary where talent burgeons, friendships flourish, and a new-age culture takes root. This embrace of night culture encapsulates a philosophy where barriers dissolve and a spontaneous camaraderie enkindles, propelling a movement of unfettered creativity and mutual growth.

She embodies a space where the vibrancy of street culture converges with the enigmatic allure of techno-music and visual artistry. This fusion creates an electrifying ambiance that not just entertains but also provokes thought, ignites discussions, and fosters a rich exchange of ideas. It's a realm where the alternative finds a home, and the mainstream gets a fresh perspective, nurturing a fertile ground for budding artists, musicians, and thinkers.

View the full project here.

unleashing a new epoch of fashion retail, udoco, with its divergent and experimental selection of apparel, has set the vanguard for futurist and environmentally conscious design. tailored and curated based on individuality, commitment to the environment, and the scope for evolution, udoco demonstrates an inspired and revolutionary approach to fashion. in order to resonate with udoco's multifaceted brand, we developed a design that's as adaptive as the brand itself: modular.

our goal was to symbolize sustainability and reusability, two cornerstones of the udoco brand. influenced by the bare essentials of contemporary utilitarian lettering systems which find applications in adaptive environments, like public transit and industrial safety, becomes an emblem of the brand's simplicity and strength. with its simplified elements and a clear focus on adaptability, it's a visual testament to the demanding environments it signifies.

obfuscating the boundaries between form and function, reflecting udoco's own intertwining of progressive and practical principles, this design system yearns to be transformed and distorted. each letter of the logo can be detached and reconfigured to incorporate the name of a partnering brand, providing an exceptional visual representation of the collaboration. this unique feature reflects udoco's commitment to sustainability, by reducing the need to produce new collaborative logos, and instead opting for 'digital recycling.' this approach not only aligns with the environmental consciousness of the brand, but also adds a novel dimension to its futuristic persona.